Old Navy: Holiday Your Heart Out Campaign
Spreading holiday cheer and raising brand awareness through a pop-up experience.
The Old Navy "Holiday Your Heart Out" campaign was brought to life through a pop-up concert headlined by Lea Michelle and the New York Gay Men's Choir. Old Navy partnered with Lyft to help promote their Buy Online, Pick-Up In Store program.
I worked with Grow's internal team to develop the original proposal, and worked as the primary environments designer to develop a concert set that could be activated in 15 minutes on the Bryant Park ice rink in New York City. Set pieces were also designed to be incorporporated in a photo-op outside the Park's entrance.
The event was captured and promotional videos were released across Old Navy and Lea Michele's social medias, garnering over 500k views on Facebook alone. The project received the Silver Award for Best PR Stunt at the 2019 EX Awards.