TEMPUR-SEALY Retail Concept
Developing a modern update for a showroom in Las Vegas providing emphasis for Tempur-Sealy.
Tempur-Sealy was approached by a retailer to conceptualize a new design and store layout that captured a refined aesthetic, while allowing the Tempur-Sealy products to shine as an integral point of the shopping experience. As the lead environments designer, I was tasked with curating a creative direction and implementing the direction into the existing space, while balancing the brand expression of Tempur-Sealy with their competing brands.
There are two entry points to the space, with the main entrance located at the top of the plan. Adjacent to the entrance is the primary Tempur-Sealy space, creating a "mini-shop" for the Tempurpedic brand. The focal in-store experience, bed firmness testing pods, are integrated into the freestanding structures, helping define the Tempurpedic branded area. Sealy was provided a floating pod adjacent to seating to create a point of focus on the main retail floor.
The conceptual direction focuses on creating defined moments for each brand through the use of segmentation (for the Tempurpedic brand) and directional design elements (for the Sealy and competitor brands).